![]() We consider the ratio between upper- and lower-case Helvetica letters to be the best there is. “When Bert Di Pamphilis (…) asked us to design a new typeface, we told him we do not believe in ‘new’ typefaces, but that there was room for improvement on existing, classic typeface designs. (For example, it’s the typeface of the Vele series by Einaudi.) The typeface became a sort of trademark of Vignelli and it’s still widely used in corporate and editorial graphic design. The typeface was designed by Tom Carnase, founder of WTC, under the direction of Massimo Vignelli. ![]() Title Our Bodoni Designer Massimo Vignelli Firm Vignelli Associates Year 1989 Client World Typeface Center Medium Typeface Notes Our Bodoni was commissioned by Bert Di Pamphilis, former president of World Typeface Center (WTC), New York – sometimes wrongly credited as World Typeface Corporation.
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